In a circular economy, chemicals needed for processes and products are regenerative by design. Currently, our chemicals economy is far from circular. Moving forward, substitution thinking will play an important role in identifying alternatives that better adhere to circularity principles. In this webinar we will hear from colleagues at the Organization for Economic Cooperation and Development (OECD) as they share insights from reports and initiatives to support the integration of sustainable chemistry and substitution thinking into the redesign/design of chemical-intensive products and processes. We will then hear directly from the A4 community of practice regarding how these considerations are beginning to play out in practice: How is substitution playing a role in your company’s journey towards circularity goals?